Urban garden is gardening and landscaping consulting business which aims to show people living in urban areas that you can have a beautiful garden even with a small space, save cost and the use of recycled materials.

The client who has an architectural background has a strong belief in that having a small garden space doesn’t mean you can’t have the garden you want. The brand focus is on how to utilise small spaces, repurpose materials and save cost for prospective clients.

Based on this concept, we decided to compose the visual identity of the brand by using a palette of soft greens, shades of grey and white.

As always, we created a geometrical pattern for the brand to solidify brand image. And the good news is that it is so versatile and can be used in so many things such as business cards, invoices, note pads, packaging etc.

The client’s @urban_garden_tz key words in describing this project and the long term vision she has for her brand were:

  • Simple

  • Clean

  • Minimalist

  • Geometric

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