Simply Sweet

The idea behind this brand was to create a lifestyle gift store for a high-end customer, banking on the notion that candy never loses its appeal no matter how old you are.

This is a happy place carrying varieties of colourful chocolate bars, candy and desserts such as ice cream , milkshake , cupcakes and sweets in general. The company’s proposal is to bring the atmosphere of dream and sweetness typical¬† from the 50 and 60.

Based on this concept, we decided to compose the visual identity of the brand by using a palette of bright colours, shades of pink and green with a hint of grey.

Our key words for Simply Sweet project were:

  • Sweet

  • Bold

  • Youthful

  • Old fashioned

Business Type

Food

Client

Simply Sweet

Date

04.07.2018

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