The idea behind this brand was to create a lifestyle gift store for a high-end customer, banking on the notion that candy never loses its appeal no matter how old you are.
This is a happy place carrying varieties of colourful chocolate bars, candy and desserts such as ice cream , milkshake , cupcakes and sweets in general. The company’s proposal is to bring the atmosphere of dream and sweetness typical from the 50 and 60.
Based on this concept, we decided to compose the visual identity of the brand by using a palette of bright colours, shades of pink and green with a hint of grey.
Our key words for Simply Sweet project were: