Luronet is a smart card solutions provider in Tanzania. Plastic cards are used everywhere, for ID badges, payment cards, transit passes, access badges, loyalty cards, student ID cards and so much more.

Luronet’s goal is to make plastic card printing widely available, offering cost effective solutions for printing high quality cards easily, quickly and on the spot.

This was not a branding project, rather a web design project where the client provided us with their logo and we were to develop a website for the brand. The client wanted a sleek, fast paced, modern website  and business card to match the tech brand.

Based on this concept, we decided to compose the visual identity of the brand by using a palette of mandarin (orange), black, shades of grey and white.

The client’s key words in describing this project and the long term vision she has for her brand were:

  • Modern

  • Fast Paced

  • Important

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