While Instagram Stories has been blowing up in recent months, fewer brands are using Instagram Live for business. It’s a shame, really. Instagram Live is an incredible channel for driving new followers and engagement, as well as your larger business goals.
The idea of going “live” on Instagram can be seriously daunting. While Instagram Stories gives you the option of publishing pre-recorded video, there are no “retakes” on Instagram Live. To help you get started with Instagram Live for business, this guide covers everything from the strategy behind how to use Instagram Live for business, to tips and tricks to create your own Instagram Live video:
Why Use Instagram Live for Business
Like Instagram Stories, there are plenty of reasons to use Instagram Live for business. Instagram Live can also help boost your discoverability on Instagram! Like Instagram Stories and regular Instagram posts, if you’re able to drive a ton of engagement and viewers on your Instagram Live video, you can end up on the Explore Page which will expose you business to even more people!
So there’s a ton of opportunity to actually make sales with Instagram Live. If you’re able to promote your live broadcast beforehand by creating a sense of urgency around it (by offering limited-time-only promotions, for example), you can drive a lot of engagement and viewers on your live broadcast.
Instagram Live is a great place to tease your followers about a new product or service you are launching. You can do this by giving them a sneak peek of its cute packaging, application etc..
You can use Instagram Live to collect emails. This is great for those planning to share knowledge or tutorials example authors, consultants, beauticians, life coaches etc. One of the best ways to do this is to ask your followers to submit questions beforehand. You can do this by sending your followers to a landing page with an email form (share the landing page URL in the lead-up to your broadcast), or by providing an email address where viewers can send their questions.
How to Use Instagram Live for Business
Like Instagram Stories, Instagram Live is an incredibly easy tool to use! But before you start broadcasting, there are a few administrative items you should take care of first.
This is something I really recommend doing, you do not want inappropriate words in the comments spoiling your feed and turn off potential clients. Open your Instagram settings, scroll down to “Comments,” and then toggle the the “Hide Inappropriate Comments” from “Off” to “On.” You can also add custom keywords that you don’t want to appear in the comments.
If you’d rather turn comments off entirely (not something I recommend!), tap the “ellipsis” icon, and then select “Turn Off Commenting.”
Prepare for your Instagram Live broadcast
Treat your live broadcast like you would a business presentation: write-out your script, jot down some Q&A questions, and practice, practice, practice!
Promote your Instagram Live beforehand
Be sure to let your followers know the day and time that you are planning to go Live. This is the only way to create the hype and excitement around. You can do this by posting across all your social media accounts.
If you haven’t started using Instagram Live for business yet, now is the time! Only a handful of businesses are going “live” on Instagram, so there’s a ton of opportunity to grab your followers’ attention and even make some sales, gain more followers and engagement on your account!
Note: While Instagram Live has created a sense of urgency for viewers to tune-in, there’s a ton of value in being able to share your live videos post-broadcast! Make sure you save your broadcast for those that are not able to tune in at the time.